ROLE

PRODUCTION

CLIENT

SGST

YEAR

2024

There is a high demand for used agricultural machinery in the Middle East and North Africa, and the companies capable of meeting this demand are primarily based in Europe. Due to language barriers, farmers are unable to assess the quality of the products they purchase, and suppliers cannot reach buyers who would trust them.

Connecting Two Markets

SGST was founded to fill this gap. They needed an advertisement that would serve the same purpose as they did: to speak directly to the MENA market and represent European suppliers, thereby building credibility and trust.

Results

The commercial was originally filmed in Arabic, featuring a voice-over artist with an accent characteristic of the target region. The script took cultural specifics into account, hence the deliberate choice to give it a credible and official tone. This helped the company attract a larger number of potential customers compared to its previous approach of networking.

A well-produced promotional video can serve as a bridge between markets, languages, and cultures. It helps explain your offering, build trust with your audience, and help potential customers quickly understand why they should choose to work with your company.

Let’s talk about your film

If your company wants to enter a new market, reach international customers, or build credibility where your product or service alone isn’t enough, we can help you create content that speaks the language of your audience and supports your actual sales goals.

Please contact us to discuss how we can present your offering in a professional, clear, and effective manner in your target market.